Amazon Launches A Fashion Service Package To Send Select Clothing Boxes Every Month:
Amazon will launch a new fashion service, apparel recommendations, which will provide Prime members with a selection of clothing options each month.
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Updated: 2019-08-03 2:46 AM
Tags : Personal Shopper , Amazon , Echo Look , Fashion Package , Prime Wardrobe
From Amazon’s sales profit data, it was found that clothing has more than 7% gross profit margin than other products. In order to attack the fashion apparel industry, Amazon has been planning since 2006, and has successively acquired fashion e-commerce platforms such as SHOPBOP, MyHabit and EastDane, hoping to have more understanding of online clothing sales and consumer shopping habits. Now, it has launched another apparel recommendation service, looking forward to winning the loyalty of more fashion users.
Amazon announced on July 31 that it will launch a new fashion service, apparel recommendations, which will provide Prime members with a selection of clothing options each month. The Prime Wardrobe service called “Personal Shopper”, Prime members first respond to surveys about their size and trend preferences, and then receive monthly recommended clothing that meets their wishes. Survey questions cover their size, style of choice, budget preferences, and the style of clothing they like. The results of this survey are sent directly to Amazon’s stylist team, and then tailored to their clothing and brand based on their responses.
In fact, as early as the end of April 2017, Amazon launched the Echo Look smart camera to compensate consumers for the desire of salespeople to provide advice. The AIexa AI algorithm is used to provide consumers with current trends and user style analysis. Fashion magazine Vogue or GQ wear recommendations.
Up to eight pieces of clothing or shoes can be placed in the box received by the “Personal Shopper” subscribers each month. Subscribers can preview and decide on several items before shipping. Each customer has a seven-day trial period and then pays only for the items they decide to leave. Unwanted items can be returned in a reusable box with a prepaid label attached. The subscription fee for this service is not high, only $4.99 per month, currently only available for women aged 0-24 and XS-XXL/3X, and women’s shoes from 5-12. According to reports, services for men are underway.
The service allows Amazon to compete directly with Stitch Fix, another company that offers apparel recommendations. Founded in 2011, Stitch Fix currently has a market capitalization of approximately $2 billion and offers monthly subscriptions for women, men and children. Stitch Fix members can choose to collect Stitch Fix clothes boxes on a monthly, bi-monthly or quarterly basis. Each box has 5 pieces of clothing. After trying on, just buy the ones you like and return the rest for free. The discounts obtained for the number of purchases vary, and if you do not purchase any of them, you will also need to pay a design fee of $20.
Stitch Fix members can’t preview in advance, but the company has introduced a variety of possible curated appearances for different ages and sizes, better than Amazon. Still, Amazon can theoretically convince more people to try to order clothing boxes because it has a large number of Prime users (more than 100 million in the US) and relatively cheap entry fees.
In addition to selling all the products, Amazon is also committed to conquering fashion. The company introduced an artificial intelligence tool called StyleSnap that allows people to take photos of clothing and find them online. It also introduced other hardware for apparel purchases.